WELCOME to GEN FLUX
When you hit your 40’s and 50’s you’re Gen Flux: you’ve lived through profound revolutions in culture, technology and brands. Know the old world, are shaping the current one and are intimately engaged with the future. Inspiring your kids, caring for your parents all the while aging in a new way compared to previous generations.
THEY FEEL POORLY SERVED BY BRANDS
‘Either they treat me like I want to be young again…or they treat me like I’m old. I’m neither!’ Currently comprising Gen X, they want to know they’re understood as a unique and vibrant demographic, to be represented in innovative ways.
THEY AMPLIFY YOUR INVESTMENT
No-one is better placed than Gen Flux to maximize your insight dollar. Able to help generate insights for them and the generations below and above. Everyone feels we’re in a time of profound change, understanding Gen Flux provides some stability. This generation are your change managers.
AGEncy KNOWS THEM BEST
We're focused on this audience and know them better than anyone else, allowing us to design exciting research methodologies that combine clients' objectives with our existing target knowledge. We’re ready to develop strategies that amplify your initiatives.
Our Approaches
STRATEGY
Our strategists have changed minds, brands even whole categories. We seamlessly integrate brand planning into research and insights.
COMMUNITY
We’ve got a carefully curated community of Gen Flux people. Representative but crucially able to communicate about their lived experience in exciting ways.
RESEARCH
We start by understanding your objectives then offer tailor-made range of research options: Qual, Quant, Online, In-person. We have specialists in most methodologies.
MAKERS
Want an Emmy-award winning team of video creators? Need a beautiful app? We aim to make communications beautiful and help your organization embrace the
Our Founders
Liam Daley
Co-Founder, AGEncy
liam@age-ncy.usLiam started his career as a Youth Trends Strategist in the UK in the 1990’s. Then he learned the craft of research and strategy at the leading agencies in New York. He applies robust practices to a sense of joie de vivre for this sorely misunderstood demographic.
He’s made films for Bill Gates, had White House Chiefs of Staff at his research debriefs and been quoted in the Wall Street Journal. That sounds cool but what’s better is helping brands large and small use research and strategy to make stuff cool and more engaging.His aging inspiration: his dad who was born in 1930’s England, was gifted Jazz records from African-American servicemen during WWII and could not be shocked by any music Liam played him as a 1980’s teen including some very dark Goth.
Steve Becker
Co-Founder, AGE-ncy
steve@age-ncy.usSteve first discover marketing research by testing new candy and fragrances as an intern in the 90s. He loves talking with people and problem solving - and free candy - so he found his career at a young age.
Steve is an experienced quantitative and qualitative researcher who has held leadership positions at several research and strategy firms.
Steve’s research passion is helping clients develop clever methodologies and creative techniques to learn about consumer needs and behaviors - such as leveraging the influence of Gen Flux, even when researching other generations.
Steve has helped develop qualitative and quantitative research approaches that have helped drive product, advertising and brand strategies across a wide range of clients in various categories including tech, retail, grocery, CPG, financial services, travel and automotive.
Outside of work, Steve is an avid sports fan and co-founder Liam would not think the music he liked in the 80s was cool.
I can't understand why people are frightened of new ideas. I'm frightened of the old ones.
—John Cage, Brave New World
HIRE US NOW BECAUSE:
IT'S LATER...
THAN YOU THINK